#Wechat official account article license

Those advertisers who would like to specify exactly with which accounts they would like to advertise often consider KOL (key opinion leaders) route rather than WeChat official account advertising. Advertisers have no way controlling and specifying exactly where their ads should appear. At the moment, WeChat is the one deciding on which accounts ads should be served. In the past, WeChat official account advertising has been criticized for low CTR and the lack of control on the advertiser’s part. PhD, master, bachelor, high school, primary schoolĬurrently following your public account, already using your app, collected a WeChat coupon from ads within the past year, and showed interest in your previous ads during the past year. Single, married, newly married or raising a child WeChat would immediately show how many users are in each of the chosen combination of criteria. Here are some of the examples of WeChat official accounts advertising banners: First released in 2011, WeChat is a mobile messaging app developed by the Chinese company Tencent. In the second quarter of 2021, WeChat had over 1.25 billion monthly active users from a wide range of age groups. Minimum daily budget is set to RMB 50 for text/image ads and RMB 200 for videos. The number of Tencent’s WeChat active accounts has been increasing steadily. CPM prices range between RMB 5 and 25 depending on the city type and ad type (video ads are more expensive).ĬPC is bidding based with the minimum bid set at RMB 0.5 but would most likely be much higher than the minimum, especially for highly competitive industries. There are also two models available: CPM and CPC. Running WeChat account ads may also be significantly cheaper compared to WeChat Moments ads – the minimum required to start is set to RMB 1,000 (~USD 150). Who can use the WeChat official account ads?Īt present, all types of accounts are eligible to run official WeChat account ads and there are no limits on the industry types like in the case of WeChat Moments ads. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. You can sell or buy products through this account and pay and collect money through WeChat Pay.WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. This is an App-in-App which is a WeChat platform special for e-commerce. An account needs to be verified before being able to contact and receive the company’s information.

This account is developed for communications amongst the employees only. You can also create your mini application on your account through Application Programming Interface (API) and you can link your account to WeChat Pay. You can post articles, pictures, or videos to which your followers will receive notifications. This account is available for non-Chinese firms and businesses who want to attract Chinese targets.

You can post 1 moment per day and 1 moment contains up to 6 contents whether they are pictures, videos, or articles. However, this account is very useful for collecting followers. So non-Chinese firms and businesses aren’t able to register. This account is reserved for Chinese firms and businesses only. With years of experience, however, our WeChat specialist team can help you avoid those time-consuming and painful steps and help you create a WeChat official account in just as exactly as you want and in a timely manner.

#Wechat official account article license

The thing, however, is that to do all such things including interacting with your customers, advertising and etc., you are required to have a WeChat official account, and because this is China, you will be required to submit a wide range of identity and license documents, particularly if you are foreigners. No wonder it has become the most popular mobile app in China with around 983 million monthly active users and the first and foremost place where both domestic and international businesses shall compete to meet their targets. Perhaps, it’s LINE, Facebook, or Instagram, or multiple apps combined.īut in China, however, Chinese people’s lives depend on indeed just a single app: “WeChat,” a Chinese multi-purposes application widely regarded as China’s “app for everything” and a “super app,” for it does offer users almost everything from messaging, social media, mobile payment, taxi-hailing, appointment scheduling, to holiday planning, and many more.

Matter to you and everyone in your country the most? The platform that you will use to share your daily activities, post your selfies, chats with your loved ones, check on your friends, send birthday wishes, and many more.